{"id":213,"date":"2024-04-16T13:08:19","date_gmt":"2024-04-16T13:08:19","guid":{"rendered":"https:\/\/www.geedesk.com\/blog\/?p=213"},"modified":"2024-04-17T17:46:14","modified_gmt":"2024-04-17T17:46:14","slug":"focusing-on-australia","status":"publish","type":"post","link":"https:\/\/www.geedesk.com\/blog\/focusing-on-australia\/","title":{"rendered":"Focusing on Australia"},"content":{"rendered":"\n
\"geedesk<\/figure>\n\n\n\n

We started Geedesk in 2017 and it has been a professionally satisfying experience so far.<\/p>\n\n\n\n

We solve a niche business problem which is to help hotels manage their guest complaints and requests.<\/p>\n\n\n\n

During our initial days instead of spreading ourselves thin we decided to focus on the Indian market and build a company with strong financials and a good product that will help us in our growth journey.<\/p>\n\n\n\n

Now that we have accomplished it, we feel it is the right time for us to expand our business outside India and go global.<\/p>\n\n\n\n

Global Ambition<\/h2>\n\n\n\n

Geedesk is a saas<\/a> product. Which means there is absolutely no need for hotels to purchase expensive servers and licenses in order to use it.<\/p>\n\n\n\n

It also means that we can work with hotels across the globe. Saas software dims the boundary between nations and continents.<\/p>\n\n\n\n

However it is not going to be a cake walk because as far as the Australian market is concerned we are relatively new and most of them would not have even heard about us.<\/p>\n\n\n\n

Hence in the coming weeks we will have to sort out the niti-grities of letting our target audience know about our Australian presence and also the legalities around setting up the business, accepting payments and paying taxes.<\/p>\n\n\n\n

Where are we going?<\/h2>\n\n\n\n

I have always been fascinated by Australia<\/a> and its natural beauty. Almost every Indian has friends and family who live in Australia.<\/p>\n\n\n\n

Other than its natural beauty, the business reasoning behind focusing on Australia is that it\u2019s a small market when compared to other countries like the USA. So it will be easy for us to focus and build our overseas business.<\/p>\n\n\n\n

I am sure this journey will be filled with lots of lessons to be learnt about life, business and entrepreneurship.<\/p>\n\n\n\n

What are we offering?<\/h2>\n\n\n\n

Geedesk, a guest complaint and request management software for hotels is our flagship product and will be our primary offering.<\/p>\n\n\n\n

The strategy of dealing with multiple products did not go well in India. It was counterproductive.<\/p>\n\n\n\n

So since then we have retired, all our products are focusing solely on Geedesk.<\/p>\n\n\n\n

Our next steps<\/h2>\n\n\n\n

Our SEO is sorted out. We are ranking on the first page for a number of keywords in Australia.<\/p>\n\n\n\n

SEO is not the only thing that is required to build a presence in a new market. There are plenty of other things like building a brand, establishing Geedesk as a trustworthy company and so on.<\/p>\n\n\n\n

End of the day we need to figure out a way to meet and onboard new hotels as our clients.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

We are expanding our business globally and we have decided to focus on Australia. You can read about our thoughts and journey of expanding our business to Australia. <\/p>\n","protected":false},"author":2,"featured_media":214,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,11],"tags":[],"class_list":["post-213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-startup"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.geedesk.com\/blog\/wp-json\/wp\/v2\/posts\/213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geedesk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geedesk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geedesk.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geedesk.com\/blog\/wp-json\/wp\/v2\/comments?post=213"}],"version-history":[{"count":9,"href":"https:\/\/www.geedesk.com\/blog\/wp-json\/wp\/v2\/posts\/213\/revisions"}],"predecessor-version":[{"id":223,"href":"https:\/\/www.geedesk.com\/blog\/wp-json\/wp\/v2\/posts\/213\/revisions\/223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geedesk.com\/blog\/wp-json\/wp\/v2\/media\/214"}],"wp:attachment":[{"href":"https:\/\/www.geedesk.com\/blog\/wp-json\/wp\/v2\/media?parent=213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geedesk.com\/blog\/wp-json\/wp\/v2\/categories?post=213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geedesk.com\/blog\/wp-json\/wp\/v2\/tags?post=213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}